We are promoting Christmas Ideas from the US publisher of Better Homes and Gardens as our feature magazine of the week at the entrance to our main magazine aisle this week. This tactical placement is sure to sell copies as we’re getting it in front of the right shoppers at the right time. This placement is also promoting our point of difference in the magazine space. We will maintain the promotion for a week. Our placement of Lovatts Holiday Crossword in the sale location facilitated the sale of four additional copies in a week.