Here’s another success store for the discount vouchers we have now been running since February. Yesterday, a customer purchased two boxes of boxed Christmas cards. On receiving a voucher offering $2.00 off their next purchase, they went and selected a roll of Christmas wrap. This customer is not a regular. They didn’t want to miss out on saving $2.00. Over the two purchases we gave away just under 7% of a total spend of $26.00. I’m happy with that. their reaction tells me they will tell others.
A points-based loyalty offer would not have worked in this situation – because the shopper is not regular and because the value of points is not as obvious as a $$$ amount on a coupon.
Our card sales are up 12% year on year in this store and I think this is in part due to the discount vouchers program.