I love the sign they created at one of my stores to draw attention to small gifts. Need a small gift? is a simple question and by asking it our smart team is drawing attention to a niche of gifts we have to serve the need. Sales have been good of these and other small gifts in the small gifts section. It’s at the counter, making the promotion more valuable since many are purchased on impulse by shoppers who have already made their selection.
It’s simple attention to detail like this that can drive incremental business.
Perhaps add to the impact with more prominent price labels ?
Lots of initiative in floor staff if just we let it happen isn’t there 🙂
Yes Lance. This is a great initiative that’s driving sales.