Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Bauer cookbook collateral does not work in traditional magazine fixtures

Mark Fletcher
November 29th, 2013 · 1 Comment

bauer-buy2The photo shows the placement of the latest small-format cookbook offer from Bauer. If newsagents do what Bauer ask they cover-up most of the titles in the waterfall display. Whoever is responsible for this promotion and the associated collateral ought to spend more time in newsagencies. Besides the product size not being magazine fixture friendly, supplying full-size backing sheets clearly does not work.

4 likes

Category: magazines · Ugh!

1 response so far ↓

  • 1 shauns // Nov 29, 2013 at 7:10 AM

    Woolies have a great range of hard back AWW tittles that we cannot get , i had a customer come in chasing it because she didn’t want to buy from woolies so i chased it up and it was twice the price for newsagents .So she went online and purchased it for for the same price that woolies sold it for .

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