A blog on issues affecting Australia's newsagents, media and small business generally.

An odd three-magazine discount pack from Bauer

cheapbauermagsWe early returned this discount magazine pack from Bauer. We don’t have a spare pocket, the discount strategy does not make sense and the title mix in the packet does not make sense. I’ve seen no evidence from Bauer that proves these discount packs work for the publisher, the advertisers and the retailers.

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