A blog on issues affecting Australia's newsagents, media and small business generally.

A different approach to plush

uglydollI was surprised to see this Ugly Doll stand on a shop floor Monday. Maybe I am being obesely sensitive but this stand and the product name feel like a negative message to me. The Ugly Doll name alone calls out a difference which I think is unhelpful. But maybe the pitch has worked because I noticed it.

Plush products are happy and positive. This product does not feel like that.

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Optimism

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  1. Carol

    It’s a very negative name for a product. I think they could sell though.

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