A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting Frankie and associated products

frankiepitchWe have the latest issue of Frankie plus the Frankie diary and Frankie calendar all placed wityh each other in the middle of our women’s magazine aisle.

We are also giving this issue of Frankie time in the spotlight nearer to our weekly magazines.

The Frankie diary and calendar are products we’ll cop a lower than preferred margin on as they attract a shopper who is valuable to us.

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