We sold most of the hats off our hat stand in a few weeks and replenished from another store. Once they sell we’ll quit hats – because of space challenges more than anything else. That said, we’re thrilled with the results … especially that we did not expect them to sell as ell as they have.
The experience with the hats is a reminder to not allow our prejudices or blinkered view get in the way of good margin revenue for the newsagency.
this Christmas we are playing with many different product categories, exploring how far we could go into allied and completely different areas. It’s fun and rewarding.