A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Leveraging the Paddington movie in the newsagency

paddingtonWe have a good selection of Paddington Bear merchandise in store to leverage the new movie. While it will not be a Frozen, we are hopeful that the small selection of Paddington product we have sourced will be worthwhile.

With many families and grandparents shopping in the centre we’re confident we made a good call with this product mix.

Licenced product is important for newsagents expanding their appeal.

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