I’ve received two calls in the last few days about supermarkets and the harm they are doing to small businesses like newsagencies. Each caller made contact as they wanted offer support for newsagents, they wanted to know what they could do to help and what we were doing to fight back against the market power of the supermarkets.
I get calls because of what I write here all the time – but not often from people who are not newsagents or connected with newsagency suppliers. These two callers were everyday people who only connect with newsagencies when they shop.
To the second caller, in response to their question when they asked how they could help, I said stop shopping at one of the major supermarkets. Their response was they could’t afford and didn’t have time to shop at the butcher, greengrocer, baker and the like instead of a single shop.
And therein lies the challenge.
People are emotionally connected to the idea of small and independent retail businesses but when it comes to time and money, the savings of both get them spending at the two major supermarket chains in growing numbers. This is the challenge for small business retailers – to address what matters most to people, to serve the selfishness of Australian shoppers.