Walking through the city the other day I stopped to look inside this shop with a bike and fresh produce parked at the front door. I stopped because a bike like this with produce was out of place in the middle of a busy city. Inside was a coffee shop. The bike and fresh produce offered an indication of the type of business this is – where fresh matters. The bike also offered a visual cue about the business, attracting a certain type of person.
Looking back at the photo, it reminds me that sometimes we can attract people to our shops not by displaying what we sell but by displaying items that appeal to those we would like to attract.