What makes this display of small plush items noticeable and effective compared to average is the impression of motion achieved by one of the cute little characters pushing out of the display. Whether intentional or not, this character reaching out is what got me stopping for a look. Without it the display would have looked flat, two dimensional.
Bringing a sense of motion to a display, by disrupting the look, can drive shopper engagement and that is the best step to driving purchases.
The photo is from a Disney store I visited in the US in April.