Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

A stunning newsagency success story

Mark Fletcher
July 29th, 2015 · No Comments

11800610_722882817857496_9022396491198622984_nI was thrilled to hear from a newsagent yesterday who won a $313.17 purchase of good margin product from a customer who redeemed a $10.00 discount voucher from a purchase earlier that day.

The success is an endorsement of consistency at the sales counter.

The customer was a tourist, in town for a few hours. They made a purchase and received a discount voucher for $10.00. Once the newsagency employee explained the voucher, the customer browsed … and spent $313.17.

This is a story of inspiration for the newsagency channel: a newsagency winning valuable revenue from high margin product all because of a simple voucher program that drives loyalty from some of the most valuable customers, those you will only see once.

Yes, we can grow our businesses.

The old points based programs are like you see in many other retail shops. Give some $$ off a purchase, $$ they can spend right away and you are more likely to guide valuable behaviour – as happened this time.

Of course, discount vouchers can only drive this type of outcome if you have products people are prepared to spend big on.


Category: marketing · Newsagency management · Newsagency opportunities

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