Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Now this is what being a local newsagent is all about

Mark Fletcher
July 29th, 2015 · 1 Comment

IMG_8808I love this local photocopies ‘book’ for sale in a newsagency I visited in Tasmania yesterday. The placement of the title at the counter pitches local engagement better than any poster could. It shows the business living the local connection.

What other business competing with a newsagency would offer such local stories? Not the supermarket for sure. Very few businesses would take on a product like this.

I applaud newsagents who take on opportunities like The Story of Battery Point Street by Street Рand plenty do. For sure you will probably not make any serious money from the item itself. However, you will win respect from those who care about the local community and that could be invaluable to your business.

I’d love to hear stories from others of local books they sell.

7 likes

Category: marketing · Newsagency management · newsagency marketing

1 response so far ↓

  • 1 Jess // Jul 29, 2015 at 12:23 PM

    We have a local author that writes books about the history of our area. We always have people coming in asking if we have the ‘local lady’s’ books

    1 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image