A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Are you a gunna when it comes to managing your newsagency?

I’m gunna redo the stationery department, move it to a better location and get rid of the stuff that’s been there for more than a couple of years.

This is what a newsagent told me earlier this year. Gunna is the key word in the statement. Gunnas are the people who are always gunna yet often never get down to actually doing what they are gunna do.

Actions speak louder than words for sure and gunnas, in my experience have plenty of words.

What is it in your newsagency you are gunna do and probably have been gunna do for years that you have not actually done?

If you are a gunna there is only one thing to do: do it.

Sure you might come up with barriers. If they are real, at least stock talking about what you are gunna do and work on the barriers. If the barriers are not real, what are you waiting for?

The gunna newsagents I worry for are those who rely on traditional newsagency lines for more than 50% of their traffic, the businesses doing nothing to attract new shoppers to the business. Being a gunna in these situations is no future.

Footnote: If this post makes you angry, think about why. If it is because it is about you there is only one thing to do. If you think I should not shine a light on the gunna newsagents, realise it is for their good and for the good of others trading under the shingle.

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Newsagency challenges

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