When deciding which magazine titles to give the full face display treatment to in special interest / fringe sections of the magazine department in the newsagency, we absolutely to preference magazines not sold in supermarkets – as shown in the photo.
While we cannot always be sure, just thinking about this sees us make choices that support us as magazine specialists and the publishers who support us.
Being conscious about this is being conscious about leveraging a point of difference in our magazine offer compared to the magazine department in a supermarket.
Here is another example from the weekend in part of our car section:
