Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Christmas keepsakes drive traffic for the newsagency

Mark Fletcher
December 24th, 2015 · No Comments

IMG_2842The Hallmark Christmas keepsakes have been a hit this Christmas, attracting shoppers who previously have collected by shopping online from the US. They love that they have a local retailer then can purchase from. These are people who purchase dated keepsakes for each year – building a collection over the long term. They have been a valuable item for us this Christmas.

FYI the photo is one side of the four sided display atop the unit, showing off the keepsakes in a way that makes purchasing easy.

Limited retailer availability is key to success with the keepsakes.

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Category: marketing · newsagency marketing

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