Click on the image to see a larger version of the photos of the Christmas window created by the team at newsXpress Mount Morgan. Mount Morgan is about an hour from Rockhampton and has a population of 2,100.
I am showing off this window display as it reflects a different approach to pitching christmas in the newsagency. This could be any shop and that is what is important about. It is the type of display people will drive into town to see.
The more we attract people to our newsagency for non traditional newsagency lines the better for our future. Every newsagency is different. The challenge is to create window displays to leverage local opportunities and to serve local needs. This window in Mount Morgan pitches the newsagency differently to other businesses in town that sell some of what the newsagency sells.
The window is a result of deliberate decisions made in the business, decisions every newsagent can make.