Australian Newsagency Blog

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Newsagent exclusive: collectible Olympic pins

Mark Fletcher
July 25th, 2016 · 3 Comments

Launching Monday August 1, newsagents will be able to offer the first two of four Official Australian Olympic Pins. The pins will be available for $1 each with the purchase of New Idea, Who or That’s Life.

This is a newsagency channel exclusive promotion from Pacific Magazines.

I have a set of the pins. They are terrific quality. They are based on the boxing kangaroo character.

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Newsagents need to support this promotion 100%. All newsagents. Blanket support by our channel will demonstrate to Pacific Magazines and other suppliers the value of our channel.

I will have more to say in a few days about practical ways we can support this opportunity outside what is usual for newsagency businesses. However, start today by teasing the opportunity on Facebook. As this is exclusive it is a perfect opportunity to pitch the pins and the magazines they are purchased with.

I am grateful to Pacific Magazines for providing a set of pins and background information.

19 likes

Category: newsagency marketing · Newsagency opportunities

3 responses so far ↓

  • 1 John Fitzpatrick // Jul 26, 2016 at 5:37 PM

    Mark,

    “Newsagents need to support this promotion 100%. All newsagents”.

    Will Distribution Only guys get these as well?

    Nett sale of the Titles concerned were 181 copies week ending 10/7.

    Will our subagent’s customers miss out on this promotion?

    Pacific read these posts …… why not answer here?

    John

    0 likes

  • 2 John Fitzpatrick // Jul 29, 2016 at 7:55 PM

    Mark,

    Great news (for us) we are receiving a supply of the Olympic Pins. Our largest Subagent is looking forward to selling these.

    Thanks Pacific Magazines, our readers (via a subagent), will hopefully embrace the Pin offer.

    John

    0 likes

  • 3 Mark Fletcher // Jul 29, 2016 at 8:06 PM

    Good to hear Mark.

    0 likes

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