A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Nostalgia sells in the newsagency

IMG_1381I like the Treasures From The Archives title under the AWW brand from Bauer.

I like it because I know nostalgia / vintage sells. I also like it because it connects with serval ranges in other departments in-store.

I’d love to see more one-shots like this one from several publishers – but not all at once. Exclusive to newsagencies though as only we have access to products to pitch with these opportunities.

4 likes
magazines

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image