Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Nostalgia sells in the newsagency

Mark Fletcher
July 26th, 2016 · No Comments

IMG_1381I like the Treasures From The Archives title under the AWW brand from Bauer.

I like it because I know nostalgia / vintage sells. I also like it because it connects with serval ranges in other departments in-store.

I’d love to see more one-shots like this one from several publishers – but not all at once. Exclusive to newsagencies though as only we have access to products to pitch with these opportunities.

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Category: magazines

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