Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Lottoland unfairly depicts small business newsagents

Mark Fletcher
July 29th, 2016 · 11 Comments

Watch the latest TVC from Lottoland playing on Australian TV now:

The ad includes an unfair, disparaging even, depiction of a newsagent. They set this up by placing the ad inside what looks like an old-style newsagency, something Australians will recognise.

You can let them know what you think at: Here is the email I sent them:

As a small business newsagent and as CEO of newsXpress, the newsagency marketing group representing 220 small business newsagents, shame on you for your portrayal of newsagents in your latest TVC.

You show an out of date business that does not reflect the newsagency of today and the future. You have a newsagent portrayed in the ad in a way to mock us.

Your ad denigrates our channel, those who own the businesses and the thousands of families that rely on our businesses for food on the table and clothing on their backs.

Your ad is unfair as it mocks us, misrepresents us and disrespects the intelligence of Australians.

You owe newsagents an apology.


Category: Ethics · Lotteries · Social responsibility

11 responses so far ↓

  • 1 Brett // Jul 29, 2016 at 11:37 AM

    I found the ad inaccurate and offensive. The “newsagent” was rude and out of touch with his market.

    I tell my customers the truth, with Lottoland you do not buy a ticket in a lottery at all – you are betting that you can pick the numbers. Your bet is with an online entity with whom you must grant access to your credit card and they have no shopfront with whom you can complain.


  • 2 Jessie // Jul 29, 2016 at 1:15 PM

    They also cannot guarantee a payout to you because any prize would be an insurance payout to lottoland and in turn they pay you, but and at the end of the day the insurers may reject an application. It is important we can inform our customers of this information.


  • 3 SUBARU // Jul 29, 2016 at 1:18 PM

    I haven’t watched the ad.

    But if I’m right, the “newsagent” is a paid actor.
    He portrays US as “rude and out of touch with his market”

    Exactly what lottoland WANTS potential clients to think about us.


  • 4 Mark Fletcher // Jul 29, 2016 at 8:07 PM

    I urge all newsagents to watch the ad and to let the folks at Lottoland know what you think.


  • 5 Amanda // Jul 30, 2016 at 9:21 AM

    Well its up to Tatts to do something in reply is it not?

    Advertise a proper newsagency, advertise the benefits of purchasing a Tatts ticket from a retailer and highlight the negatives of purchasing a Lottoland ticket.


  • 6 subaru // Jul 30, 2016 at 9:51 AM

    It’s also up to Tatts to improve our in-store processes, to allow us to create the best “customer experience” possible.

    Changing the Scan-on-sale to a Scan-at-end-of-day for scratchies would be a good start


  • 7 David@anglevalenews // Jul 30, 2016 at 12:06 PM

    Thanks to some bloke called Nick Xenophon, SA Residents are not permitted to play Lottoland. Well done, Nick.


  • 8 Steve // Jul 30, 2016 at 12:38 PM

    I’d like to know if the ATO will accept lottoland bets on Australian lotteries as tax free, because if you win a lottoland bet you have won a bet made in Gibraltar and then transferred the money to Australia you haven’t bought an Australian lotto ticket.


  • 9 Chris // Jul 30, 2016 at 3:51 PM

    I am not concerned, Lottoland are a competitor. It’s up to “The Lott” to counter this but I can’t imagine they will if their history is any indication.
    I thought the ad wasn’t that bad as the newsagent portrayed was a hell of a neater than a lot of Newsagent’s I go into.
    We should all be future proofing our businesses anyway so that there is no reliance on gambling. It would make our position to negotiate with Tatts as a whole a lot stronger than it is right now.


  • 10 Mark Fletcher // Jul 31, 2016 at 8:47 AM

    Steve, winnings from Tatts games is tax free.


  • 11 Mark Fletcher // Jul 31, 2016 at 8:50 AM

    I think some commenters here are missing the point. Lottoland is attacking newsagents first. One newsagents can respond to this.

    Their secondary attack is how the products are purchased. Tatts is responding – with their online and App purchase options.

    I doubt Tatts will respond with anything in support of newsagents. I wish they would but I doubt their will.

    The best way to get Lottoland engaged on this issue is for newsagents to contact them. If few do, they will ignore and continue the negative advertising agains the channel.

    IMHO: There is no upside in lottery product sales. Do not rely on this for the future of your business.


Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image