Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Ryman Stationery sets the benchmark

Mark Fletcher
July 30th, 2016 · 3 Comments

It is back to school season in the UK and Ryman stores have a consistent pitch. These photos speak to a terrific range, excellent value propositions and professional marketing. The photos ought to inspire newsagents focussed on stationery and newsagent suppliers:

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3 likes

Category: Stationery

3 responses so far ↓

  • 1 Colin // Jul 30, 2016 at 8:06 AM

    Looks like another “quality” UK brand has opted for the basement. Not keen on the plethora of sale signs nor the repeated bulk offers … half price, 3 for 2, buy one get one free. These offers are not well received by single shoppers, who can resent being forced to buy multiples.

    Good selection though and I like the product signage, something I need to improve on.

    1 likes

  • 2 eric // Jul 30, 2016 at 9:33 AM

    iam keen to get the stand and the package deal is selling well for us, especially for uni students

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  • 3 Mark Fletcher // Jul 31, 2016 at 8:59 AM

    Colin I agree on the price strategy. Unfortunately, this is the new normal in the UK from what I can see. It is coming to Australia. What I like about Ryman is the approach is professional, it feels integrated … better than WH Smith in this space.

    0 likes

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