Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: how to pitch magazines on Facebook

Mark Fletcher
October 30th, 2016 · No Comments

Too often newsagents include a photo of a cover of a magazine say say something like out now or the new issue of xxx is out now. This is the type of post many retailers do.

To me, the best posts about magazines either focus on an image on a cover or some other aspect of an issue of a magazine that lets you personally endorse it.

Take the current issue of Yours. We do love Denise Drysdale – who does’t?

Screen Shot 2016-10-30 at 7.28.04 AM

This posts is a perfect opportunity to give something of ourselves and pitch a magazine without being too loud from a sales perspective.

Here is an example of a food related post, a close up of the cover of Better Homes and Gardens.

Screen Shot 2016-10-30 at 7.30.18 AM

What is interesting is the shares and where they took the post. Looking at comments with shares, most were about how delicious the Christmas pay looked.

These are two examples of Facebook posts newsagents can do with magazines that work and look different to what others do with magazines. I am sharing insights with newsagents on how to use social media at a social media masterclass workshop series over the next few weeks. This is a newsXpress run workshop and is based on newsXpress training.  Access is free and any newsagent can attend.

  • ADELAIDE. November 9 @ 10am. Rydges South Terrace. Book now.
  • GOLD COAST. November 10 @ 12 noon. Sofitel. Book now.
  • MELBOURNE. November 15 @ 10am. Hawthorn Arts Centre. Book now.
  • SYDNEY. November 16 @ 10am. The Lakes Golf Club. Book now.
  • BRISBANE. Nov. 17 @ 10am. The River View Hotel Kingsford Smith Drive. Book now.

I will add Perth as well. The sessions will be interactive with plenty of time for questions. Spaces are limited as we want to ensure everyone can engage.

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Category: marketing · newsagency marketing · Newsagency marketing group · newsagency of the future

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