Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Blamed for the imminent divorce

Mark Fletcher
December 24th, 2016 · 4 Comments

We sold our of Wife Christmas cards a couple of hours ago. This is good for us and our card supplier. Selling out with a few hours of Christmas shopping to go is good. However, the husband keen for the purchase was not happy.

What am I supposed to do now, he said.

There is always Coles, I said pointing to the Coles a few metres away.

I hate Coles. No, I was not going to challenge that.

You’re supported to have Christmas cards, he said.

We do have Christmas cards, I said, pointing to the range left. Just not a Wife card.

She’s going to divorce me now, you know what don’t you!

Maybe that’s your Christmas gift. I was pretty sure I could get away with this.

Then she’d kill me. Hmm he didn’t think it was funny.

Look, why not a card For the One I Love, I suggested.

That’s taking it a bit far. He folded his arms.

He stood there expecting more from me. So, we talk through options. It was a Disney sound card that got him, His wife loves Disney. That and a Disney licenced Hallmark Keepsake.

Problem solved. Divorce averted. The choice showed he knew something about her and that was more important that the Wife label on a card.

Last minute shoppers can be challenging.


Category: Newsagency challenges · Newsagency management · Optimism

4 responses so far ↓

  • 1 shauns // Dec 24, 2016 at 2:50 PM

    Love the last minute shoppers, dead set within 5 minutes I was told how helpful I was and what a pleasure it was to be in my shop and they have never had that service before in a newsagent to “why did I bother coming here ” 2 different customers


  • 2 Megan // Dec 25, 2016 at 8:33 AM

    Well done that man! Of course the state of this man’s marriage is absolutely your responsibility! I can understand why someone wouldn’t want to buy the ‘one I love’ card: if he’s not in the habit of declaring his love for his wife, she’d probably pick it as somehow false. So I would say that they know each other very well, and he wanted to do something authentic – which is not a bad goal to have.


  • 3 Mark // Dec 25, 2016 at 5:05 PM

    This is probably the best post I have read all year. Put a smile to my face. What a great happy ending!


  • 4 Kerrilyn // Jan 1, 2017 at 11:18 AM

    Like clockwork we have our regular “husbands” come in to do their Christmas shopping. Over the years we have diverted them from “just grabbing her some scratchies” to buying her gifts. We make a habit of wrapping gifts for these husbands, more profit in gift giving then scratch its. Got the warm and fuzzies this year, whilst wrapping a gift for one of these husbands he said “you know i always buy her presents here, hey? You guys always help me and you pick just the right things!”… There really is some joyous moments in being a retailer!


Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image