Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

How single Christmas cards worked at the counter

Mark Fletcher
December 24th, 2016 · No Comments

IMG_2335I checked in with the move from last weekend of putting a selection of single Christmas cards at the newsagency counter.

It has worked a treat.

Some customers swapped cards they had selected for cards we had at the counter. Others added cards to their purchase.

The keys to selection were the careful selection of the cards in the unit and their specific placement.

This is a small step move by us, one which has paid off with extra Christmas card sales. It is the type of move all of us in retail need to make more often – small moves at key traffic stops to get shoppers buying that extra item or two.

I hope others tried this move.

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Category: Greeting Cards

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