Queensland newsagents are disappointed with the latest promotion launched by Tatts and News.
The information put to me is this really is a Tatts driven promotion with News doing what it is told.
My concern is that entry is via online. That’s is where Tatts is focussed.
If I was a retailer I wold refuse this promotion until Tatts actively supported me as a retailer against the continues attached by Lottoland.
Here is the pitch:
News Corp + Crosswords Promotion
From 5 March to 1 April we are partnering with News Corp to give away a $20,000 holiday voucher and 4 weekly $5,000 holiday vouchers.
Customers must purchase any Crosswords ticket and an eligible News Corp Newspaper to receive a promotional Scratch Card. The Scratch Card directs customers to holidaygiveaway.thelott.com to enter their details into the draw.
Eligible Newspapers:
The Courier-Mail
The Sunday Mail
The Cairns Post
The Townsville Bulletin
The Gold Coast Bulletin
YEP GIVING THIS PROMO -100%. Does anyone know what the rules are when doing these promos ? do we have to do them ,is it part of our contract to send customers away ?
From reading the terms, it looks like GC are going to use the customer supplied information for marketing purposes. They give you no ability to opt-out from the entry form.
Thanks GC, but no thanks.
It seems the customer must keep their scratchie in order to claim their prize if they win anything in the comp.
If they win $$$ on their scratchie and they bring in to our shop to redeem this means we need to give them the scratchie back (if they are entering the comp online).
This creates a huge long conversation and interrogation at the counter about whether they need it back or not. (quite a few ppl ask us to dispose of redeemed scratchies in our bin behind the counter)
If they win the comp and we have chucked their scratchie out because they didnt want it back and we forgot to interrogate them about it, does this mean i will have to test out my public liability insurance?
This alone would be enough for me to opt out.
Does anyone else have thoughts on this aspect? Or have I misinterpreted the terms and conds?
No, if you ask your GC RDM clone they will tell you that they will use the information to drive customers into your store with the acquired marketing data. They are omni channel and have no intention of interfering with the retail channel and would never try to capture our in store customers with such measures. **bull$it”**
Same promo also running in SA with Advertiser/Sunday Mail. Not a big uptake yet, and also makes me wonder if anyone in Newscorp has a calendar as this week we are giving the Advertiser free with any purchase of $5 or more. 🙂
We have canned it. For the reasons I outlined in no3.
All this promotion says to me is that newsagents don’t matter. This is about Tatts and News, no one else.