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Here is a way to find out the magazines your customers want you to stock

I like this sign I noticed in a magazine shop I visited last week. I like it for several reasons: it shows shoppers the business can get more titles than are currently stocked, it involved the customers in the process and, it shows the business acting as a place that cares about magazines.

These are all important factors if you see yourself as a magazine specialist, or at least a retailer doing a better job with magazines than supermarkets.

I have used signs before but not one like this. I think I will give it a go.

I know of newsagents who comb the list of titles available from Gotch and request what they think might work. I applied their initiative and action. But there has to be an easier way.

The poster in then image with this blog post is of itself not an answer either as it takes care of the customer side while on the supply side there continues to be a disconnect when it comes to us getting titles we think we can sell.

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magazines

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