Greeting card sales data offers newsagents terrific guidance on what gifts to stock. Dig deep into the data and you will be equipped to make better quality decisions on what gifts to stock in the business.
I was talking to a newsagent last year who said they could not sell male gifts. They did not have any in the shop. It turned out they had not had any in the ten years the current owner had owned the business. In their card data, plenty of male birthday cards were being purchased. A quick dig provided demographic and other information.
Greeting card sales data in a newsagency business is one of the best resources to mine if you want to grow gift sales.