A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing tip: be an outlet for local artists

Find a wall in your shop and turn it into a mini gallery space for local artists. Make it available at no cost. Choose artists based on what you think works best.

You will help local artists and better connect you with the community.

The photo is from a shop I was in two weeks ago. On the wall they had a small showing of photos taken by a local young photographer. There was nothing commercial about it.

To me, this idea is a not brainer for any regional, rural or high street independent retail business. The more we support our local community the more likely the local community will support us.

The added benefit is the beauty you can bring to the shop.

Be a force for good: support local artists and give locals another reason to visit your business.

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marketing

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