Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Making a statement behind the counter

Mark Fletcher
May 26th, 2017 · No Comments

For years we have obsessed about what we put behind the sales counter at the shop. We see this location as a vital platform from which to make a statement about the business. Oh, and it is terrific location from which to win valuable impulse purchases.

This photo shows our latest display, primarily focussed on Cabbage Patch Kids. Yes, they are back in vogue with a refreshed range and packaging. They can appeal as a nostalgia purchase or to an entirely new collector.

What we do behind our counter in our businesses really matters. I think making a statement is key – not merely a visual statement, a business statement. This means having a clear message, with a brand focus, pursuing impulse purchases and challenging assumptions about what your business is.

Stand where your customers stand. Look at what they see. If the message is not clear and the commercial goal not being achieved, rip it all down and build a new statement.

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Category: Management tip · Newsagency management

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