Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

How a $3 ad led to a $210 purchase and an annual value many times more

Mark Fletcher
May 30th, 2017 · No Comments

We spent $3.00 on a boosted Facebook post for a range on the newsagency last week. I boosted it for one day only. That night someone new to the business messaged about the promoted products.

A $210 purchase within 24 hours was  tangible result of the $3.00 boost.

Better still, this customer is a collector and will be back. We estimate that the full year value will be somewhere between $500.00 and $1,000.00.

This is a customer who has n to shopped with us before.

My points is that a small boosted post on social media can attract new shoppers. The success of such post depends on the products being promoted, the cut through of the promotion and your accessibility when the customer asks questions.

This goes to my point recently about being available online when the shop is closed. In today’s marketplace that is vital.

It is practical small steps like this – a $3.00 boosted post on Facebook – that are far more important than bigger, bolder and more complex marketing and management strategies.

Boosted Facebook posts are low-cost, fast to respond and easy to track. bang for buck they represent the best out of store marketing opportunities for our businesses today.

The starting point, however, is products … having sought after brands collectors love and pitching these using a voice the collectors understand.

$210.00 out of a $3.00 ad spend is terrific news, and it is accessible to every retailer, including those who say facebook is too hard to master.

18 likes

Category: Newsagency management · newsagency marketing · newsagency of the future · Optimism

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