Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Proudly supporting Red Nose Day in the newsagency

Mark Fletcher
May 31st, 2017 · No Comments

Nextra and newsXpress businesses are supporting Red Nose Day again this year, along with many other businesses outside the channel. In both cases the groups have chosen to support this charity. This is important as it is each group embracing the fund raising and the important work of the charity. This is better than fundraising merchandise turning up unannounced and without broader context.

In addition to products at the counter, we are supporting the charity on our various social media pages and elsewhere.

The support from the charity of their site is welcome.

Fundraising, like retail, is very different today. Charities look for more beyond fundraising. They want grassroots help in raising awareness for their work as that adds value to their brand and value is key to leveraging other assets for the charity.

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Category: Social responsibility

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