Regulars here will know I am a big fan of discount vouchers, the smart loyalty facility that gives shoppers to spend in-store immediately. Every day I hear stories of success retailers, including newsagents, have with discount vouchers. Most stories are shared because what happened was unexpected for the retailer.
Here is a story I received yesterday:
Just had a lady spend $75.00 on a gift. She then used her $4.69 voucher to purchase another gift item for $130.00. Kaching!!
The $130.00 purchase was unplanned. The customer found the item because they had $4.69 to spend.
That moment when a customer sees the amount on a voucher, lifts their head and looks back into the body of the shop is gold. It is hard to achieve, getting a shopper completing a purchase to go back in for another purchase. This is why I say it is gold.
I have owned retail shops for more than twenty years. The discount vouchers are the most successful marketing tool I have ever seen or used.
Retailers realise this and that is why they share their stories.
I love hearing them.
Discount vouchers are terrific because they can be better managed and tracked than the old-school loyalty points programs, they have a lower admin overhead and they can be run to have no cost to the business and extraordinary upside.
I am grateful to newsagents for sharing their success stories.