Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

International Sudoku Day opportunity

Mark Fletcher
September 7th, 2017 · No Comments

The Group International Circulation & Trade Marketing Manager at Puzzler in the UK let me know yesterday that this coming Saturday, September 9, is International Sudoku Day.

This is an opportunity for newsagents who would like to engage and pitch their range of sudoku titles. Here is their note to me. I encourage newsagents to read it and consider engaging with the opportunity.

I have followed your Newagency blog for a number of years while working in the NZ, Australian and now UK magazine markets. The information you share across your channels I find can be useful for retailers, distributors and publishers alike – so thank you for the variety!

The article you wrote on the 30th August regarding the placement of crossword and puzzle titles in news agencies got me thinking, and while I’m not sure whether this one is up your alley, I thought I’d share it with you on the off chance.

This Saturday, the 9th September, is International Sudoku Day.

Launched by the World Puzzle Federation in 2013, September 9th is a day each year where we celebrate the Sudoku puzzle.

This date (9/9) is symbolic within Sudoku and was chosen to reflect the 9×9 grid pattern found within each puzzle.

Attached, you’ll find some artwork we’ve done up to help promote International Sudoku Day in the Australian market. Perhaps there would be an opportunity for you to share this with your fellow newsagents?

Please let me know if there is anything further I can provide you with to help mark this great opportunity to boost the sales of Sudoku titles in Australia!

Here is the poster art provided. I plan to use it on Facebook. You can right click on the image to download the full size version.

Remember, the crossword / puzzle category remains strong with magazines, delivering year on year results in Australian newsagencies ahead of most other magazine categories.


Category: crosswords · magazines

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