Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The $2,370.00 transaction in the newsagency

Mark Fletcher
September 14th, 2017 · 31 Comments

What we can sell in our businesses, no matter whether we identify as a newsagency or a business that has transitioned from much of the tradition of that shingle, is limited only by our ability and imagination.

One newsagent had a single sale worth $2,370 Monday morning this week.

The same customer has since spent another $2,500 with the business.

The sales success is a testament to the business owners and their actions stepping outside hat has been usual for the channel, ensuring the business has the right products to facilitate sales this size and backing the products with the right in-store and out of store pitches to drive success.

This success on Monday is not isolated for this business. While the quantum a single sale is somewhat rare, single sales at above $1,000 are not.

This business is constructed for such success.

Buying, merchandise rising, marketing and shop floor engagement are all structured to achieve sales like this.

My experience is any newsagent has the capacity to achieve success like this.

To those who don’t believe the story – that’s okay, I don’t need you to believe it.

To those who think they can; pt achieve this – I say believe in yourself, team with those who can support you to achieve there.

To those who want to talk this down – go somewhere else to make people feel down like you.

This is a good story, to celebrate. A business identifying as a newsagency did this. It shows what is possible and for that we should celebrate.


Category: Newsagency management · Newsagency opportunities · Optimism

31 responses so far ↓

  • 1 Big Oil // Sep 14, 2017 at 7:00 AM

    The deliberate obfuscation of not revealing the product(s) sold creates doubt in the validity of this story.

    If true, good luck to the merchant.


  • 2 Mark Fletcher // Sep 14, 2017 at 7:24 AM

    No Big Oil, the items are not the point. The point is it is a single transaction, in a newsagency. It’s okay for you to doubt the validity of the story.

    FYI the merchant revealed the sale at the newsXpress conference in Adelaide Monday, the day of the transaction. The full transaction receipt was shown to all. It made sense there as there was full context re the items. Here, for this post, such context is not relevant.

    The thing is, newsagents need to believe it is possible. Those who do, those who pursue it, will be better for it. Those who don’t, well that is okay, good luck to them.


  • 3 Colin // Sep 14, 2017 at 8:57 AM


    Big oil is right, the non disclosure of the product details is crucial. I sell furniture items over $2000 and have had single lottery transactions of much higher value.

    Context is everything is this time of fake news.


  • 4 Ken Wilson // Sep 14, 2017 at 9:53 AM

    Not sure why the original post would have a disclaimer of “do you believe or not believe” because I assume the information is correct until I know otherwise.
    Sales and margin is the true indicator in any sale, a good operator completes a sale that is beneficial to the business at varying margins for a whole host of reasons…. Not sure what’s so secret in revealing the category of the product and the bottom line margin to assist with your statement? …no one instantly believes headline stories anymore, we’ve all found out most prove to be incorrect…(Not saying this one is nothing other than true)


  • 5 Mark Fletcher // Sep 14, 2017 at 11:47 AM

    Non worries Ken.

    The sale is real. The GP is just shy of 50%. The actual product is not relevant. What is relevant is the single transaction value.


  • 6 Mark Fletcher // Sep 14, 2017 at 11:55 AM

    Colin, fake news is only a product of those promoting / publishing fake news.

    This is a product, as explained, GP close to 50%.

    Well done on selling furniture items at $2K or ore. That is along the lines of what this post is about – that newsagency businesses can do such things.

    It is sad some people get caught up in distracting from the success of achieving such a valuable transaction.


  • 7 Jeff // Sep 14, 2017 at 12:44 PM

    I would never have thought it possible until this year. Good on whoever achieved this.


  • 8 Peter @ newsXpress West Lakes // Sep 14, 2017 at 2:46 PM

    For the non believers and conspiracy theorists out there I can vouch for the sale as we were the newsXpress store facilitating this fantastic transaction.

    The other fantastic part about this sale was that the product sold is EXCLUSIVE to newsXpress stores.

    It pays in more ways than one to be a member of the BEST retail group.


  • 9 Big Oil // Sep 14, 2017 at 5:19 PM

    Must have been those really cool exclusive chalk t-shirts you guys are offering.

    Great sale.


  • 10 Allan Wickham // Sep 14, 2017 at 5:48 PM

    Well said Peter@newsxpresswestlakes.

    Big oil….you can mock the t-shirts but they too are going well as another newsXpress initiated product just like the product Peter has sold.


  • 11 Mark Fletcher // Sep 14, 2017 at 7:45 PM

    Big oil what a sad comment. No, not the t-shirts, which, as Allan notes, are also selling very well.

    The easy response is to make fun. The hard response is to achieve what the newsagent I have written about in the original post has achieved.


  • 12 Big Oil // Sep 14, 2017 at 7:56 PM

    I cant. Dunno what product it is.

    But seriously why wont you and your fellow cult members not reveal what type of product it was?

    It’s not illegal is it? Its not snuff porn is it?


  • 13 Mark Fletcher // Sep 14, 2017 at 8:07 PM

    Sure big, the product is high-end high-value limited-edition collectible bears handmade in the UK.

    Knowing this makes no difference to my blog post yet you and some others are fixated on it, sadly.

    Yu dont need to know the product to achieve the type of sale to which I refer, unless you want to copy. But that is not a business plan, not a smart one at least.

    It frustrates and saddens me that you seek to mock a factual report of success. So, I won’t tell you about the other $1,000+ value transactions in this business since Monday.

    There are people who will do anything to pull you down if they can’t work out how to achieve.


  • 14 Big Oil // Sep 14, 2017 at 8:35 PM

    Thank you.


  • 15 Mark Fletcher // Sep 14, 2017 at 8:41 PM

    Don’t thank me Big Oil because knowing adds nothing to the post. All I have done is an seer an irrelevant question.


  • 16 Allan Wickham // Sep 14, 2017 at 8:54 PM

    “Cult member”?……is that the best you’ve got BigOil.?

    Sad, very sad individual.


  • 17 Mark Fletcher // Sep 14, 2017 at 9:02 PM

    Al the cult member comment is the type of thing someone says when they have nothing useful to contribute to add. They reach for anything to try and knock down something they either don’t understand or that they feel threatens them. #sad


  • 18 Allan Wickham // Sep 14, 2017 at 9:07 PM

    I reckon you might be spot on Mark…….I for one won’t let the Big Oils of the world get in the way of making some terrific sales thanks to newsXpress.


  • 19 Big Oil // Sep 14, 2017 at 9:10 PM

    I thought it was funny. Here are some other words I could have used….
    devotee, disciple, worshiper, bootlicker, imitator, lackey, minion, parasite, partisan, stooge, Allan, sycophant, toady, zealot.


  • 20 Mark Fletcher // Sep 14, 2017 at 9:12 PM

    Okay Big Oil you want to talk it down. What are your numbers like? What are you doing to contribute to the success of the Australian newsagency channel?

    It is easy to throw stones when hiding.


  • 21 Allan Wickham // Sep 14, 2017 at 9:17 PM

    Big Oil, you forgot a few…..”keyboard warrior”, “coward”, “wanker”…………oh wait…….it’s not me I’m talking about……lol


  • 22 Allan Wickham // Sep 14, 2017 at 9:37 PM

    Awww……did Big Oils Mummy make him turn off the computer and go to bed? And I was just getting ready too play…….oh well tomorrow is another day…..goodnight Big Oil…..sleep tight and don’t let the jealousy bugs bite.


  • 23 Colin // Sep 14, 2017 at 10:26 PM

    More disillusioned than ever.

    The initial post now appears provocative. “I don’t need you to believe it.” and “go somewhere else to make people feel down like you.” Comments almost inviting responses.

    Following which, Big Oil, Ken and my initial comments are all genuine. Nothing wrong so far.

    Mark at 7 then says “It is sad some people get caught up in distracting from the success of achieving such a valuable transaction.” ….. nobody had said that. All 3 had replied positively but with genuine question on context. At this stage it was stated “50% was as explained” but it wasn’t stated before any of the 3 comments were made.

    Low and behold NewsXpress is now introduced and ” team with those who can support you to achieve ..” from the original post now takes on a new meaning.

    No surprise at the vitriol that followed. What a set up.


  • 24 Mark Fletcher // Sep 14, 2017 at 10:32 PM

    Colin you can spin it any way you want. I didn’t introduce newsXpress. My original post stands as do my comments.

    Yes, it is sad that people don’t want to read about success. often angry people with some axe to grind. That is why I say it is sad.

    Some commenters doubt the truth of the post yet the come back and back to try and denigrate it. I am not a liar.

    There is good news here of a newsagent in Adelaide doing amazing business, achieving a size of transaction that is rare. But rather than cheering, the gallery boos, hisses and bitches. #sad


  • 25 Allan Wickham // Sep 14, 2017 at 10:36 PM

    Colin, with all due respect, are you going to name what furniture items and from what supplier you sell? I wouldn’t expect you too and neither should anybody else expect you too. But if you were going to disclose that well that might open a door for a nearby competitor…..I’m sure you can see why sometimes “all” of the details may not be relevant…..


  • 26 Mark Richardson // Sep 14, 2017 at 11:32 PM

    Colin I don’t know why you bother to even come on this site as it appears you know everything. Why waste your higher intellect on us mere mortals.


  • 27 Colin // Sep 14, 2017 at 11:33 PM


    Not spin. I summarised a sequence of exchanges. It is you that introduced the notion that responders would denigrate the sales achievement. I didn’t and still don’t. I merely asked for context.


    Not asking for trade secrets, just context, look it up.


  • 28 Mark Fletcher // Sep 15, 2017 at 6:35 AM

    Colin the context in terms of the post was and is that businesses identifying as newsagencies can have transactions this size. Simple as that. For your purpose, you wanted to make it about something else.

    Yes, there are people who will take every opportunity possible to tear down any post that may not suit their own narrative.


  • 29 Peter @ newsXpress West Lakes // Sep 15, 2017 at 11:14 AM

    Colin, I introduced newsXpress into the conversation to highlight how being in a proactive group has benefited my business and can others.


  • 30 Joe // Sep 15, 2017 at 6:06 PM

    Cant say I get these $$ in a transaction, well done! – In a challenging small business environment we really should be positive and supporting each other. No matter what group/supplier/product. It is sad when I read some of the negative comments hear. Everyone has a choice if you want to throw sticks and stones, play in a different playground.


  • 31 Mark Fletcher // Sep 15, 2017 at 7:10 PM

    Thanks Joe. With my newsXpress hat on I’d note that a key goal of any group should be to help members transition their businesses to achieve what they might otherwise not have achieved. Another key goal is to build optimism through jumping hurdles.


Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image