While there is, finally, some action calling out Lottoland, there are newsagents who are not aware of other competitors, some of whom operate in the same way as Lottoland. Take a look at these competitors.
William Hill is like Lottoland.
News is yet to launch but is already getting plenty of attention in gaming circles.
Crownlotto, the name says it all.
Magpie Millions pitches as a community service, but it is a numbers based lottery. It operates under licence from the NT government.
And as a reminder, here is Lottoland:
What are you doing about this? All these lottery / betting products are chasing the customers on which retail, over the counter, lottery businesses rely.
While there has been some focus on Lottoland, their community contribution, the taxes paid and more, the challenge to newsagents and other lottery retailers is bigger than just Lottoland.
I have been aware of this suite of competitors for some time and have discussed them within my own circles when contemplating competitive strategy.
The Magpie Millions is an interesting one.
Eddie McGuire the President of the Collingwood football club had / has a company called Footy Millions which had a 10% stake in Tipstar, the footy tipping competition launched in the early 2000s.
Tipstar I think was sold to Tattersals.
I wonder if Magpie Millions will be more successful?
I tip they are all interesting as they each are competitive with the OTC offer in retail. There is only so much i gambling dollars available.
My understanding is that the various sports bookies are using the lottoland white label. Lottoland is the underlying operator the bookies are their network
Yes, for some at least. My understanding is NEDS, Crown and Collingwood are different.
Agree! Diversify your business!
Looks like Lottoland and these other lottery betting agencies are to be banned in WA
http://www.abc.net.au/news/2017-09-16/wa-lottoland-ban-likely-premier-defends-lotterywest/8952130
I hope your right Jonathan and as the WA Government still owns Lotterywest they have a lot more incentive than other states to ban Lottoland and their like.
The thing is will they actually do it, I remember both sides of Government in WA being in agreement that Uber should be banned but in the end they capitulated.
This WA move is exactly what the premier said at the conference in Perth a few weeks ago. It looks like his government will deliver.