A blog on issues affecting Australia's newsagents, media and small business generally. More ...

1,474 words from Universal Magazines pitching a calendar

I have complaints from newsagents about Universal Magazines emailing them with a 1,474 word pitch for the Johnathan Thurston Immortal Queenslander Calendar 2018. The length of the email is the core concern – it is a single blob of text that most in small business retail do not have the time to read.

The calendar offer itself is not competitive, based on what we can get elsewhere.

While the title is unique, is it unique enough and the GP$ sufficient to read 1,474 words and risk your capital on? I suspect not.

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Calendars

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