Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

$650 in sales between midnight and 4am

Mark Fletcher
October 13th, 2017 · No Comments

It is a good feeling starting the day with $685.00 in revenue in the bank, from online sales overnight. Not a single sale was to someone within easy distance of the shop. These are customers we will never see.

To those who will ask questions about this…

  • The product involved is not what this post is about.
  • Yes, any newsagent can do this/ However, being in an online-engaged group gets you shown easier and sooner.
  • The processing cost of the sale was 3%.
  • The GP was 55%.
  • Each customer paid full postage costs.
  • One customer used click and collect.
  • Two customers bought to be shipped to gift recipients.

This is not a one-off. We get sales every day in this specific store. I mention it today because I was talking with someone yesterday who said they could not imagine selling overnight. In fact, 48% of our online recent revenue has been when the shop is closed.

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Category: newsagency of the future

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