There is a party shop in Melbourne that is already discounting Halloween products by 50%. This, on top of deals in Coles, the Reject Shop and retailers elsewhere make everyday, low-value, Halloween unprofitable for plenty of retailers.
Our focus is on party, costumes and more specialty themes. These are places where early season discounts are less likely.
No business wins from early season discounting.
Thats why theres no value in Halloween in our channel. Economics 101
Their probably carrying old stock from previous years. Move it while you can because its virtually unsalable come the 1st of November.
There is plenty of value in a Blue Ocean approach. Halloween is a terrific season. It is easy to play away from these price-driven retailers.
Great point Mark, it is easy but also important to play away from the price drivers. My opinion – the danger in discounting to early or on mass is that it can give the perception your entire business is cheap.