We have the Better Homes and Gardens Christmas impulse unit located on the lease line, next to key traffic drivers to maximise the opportunity.
The bonus festive cakelet pan is a terrific opportunity for us to differentiate to what is in the two Coles supermarkets in the shopping centre.
We have been running Christmas BHG promotions for years. They always drive excellent incremental business.
Better Homes and Gardens is kicking along well here, but a big disapointment is the new The Block magazine which came out last Monday 16th October and my allocation lasted two days, applied for more through Gotch but none available. Now I have to tell everyone on my waiting list that I cannot get them. Hope they are reprinted.