Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The impact of the Tatts digital marketing screen in one newsagency

Mark Fletcher
November 8th, 2017 · 3 Comments

Here is a message from a newsagent in a business that installed the Tatts required digital marketing platform.

Since we installed the Tatts demanded technology sales have declined. Syndicate sales especially have fallen.

Yesterday, we were stuck with 6 syndicates worth more than $120.

Since the refit, syndicate sales have cost us around $1,000.

Before the refit, we sold out.

This is a direct result of the refit, we previously maybe had to be an odd share rarely… our syndicates are usually sold out well before.

There solution to this problem when we raised it with them was to print out more posters and stick up!!!

After their amazing refit, we still have to print out posters which clearly are ineffective too!

If this was me I;d explore a class action as tatts demanded I invest in their technology with the promise from them it would increase sales.

10 likes

Category: Ethics · Lotteries · Social responsibility

3 responses so far ↓

  • 1 Goerge Adams // Nov 8, 2017 at 4:12 PM

    The most disappointing thing is that they aren’t one bit interested in what we have to say about the input that should be displayed. After having our rep here the other day they are only focused on one sales sales and more sales. Not one bit interested in any little issues we had.

    6 likes

  • 2 Amanda // Nov 14, 2017 at 9:11 PM

    A class action is the only course of action.

    0 likes

  • 3 Mark Fletcher // Nov 14, 2017 at 9:12 PM

    I agree. However, is there the will? Oh, and will someone affected do the work to agitate for this?

    0 likes

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