Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Look at what is broadcast on the Tatts digital screens that fail to deliver sales boost

Mark Fletcher
November 8th, 2017 · 1 Comment

Tatts has demanded retailers install digital marketing screens at the counter, without a business case but with the claim sales will increase. Experience is showing no such increase for the stores forced to install the screens so far.

I stood at a counter yesterday and filmed for a minute, longer than most customers wait, to see the pitch. here it is.

This is a failure by Tatts in my opinion, for which many newsagents who have installed the screens so far are paying dearly.

If I was forced to install the screens by Tatts and if they were not delivering any benefit I would lodge a claim for compensation. Such a claim would include with state claims tribunals, state and federal small business commissioners / ombudsmen as well as with the ACCC through the Franchise Code of Conduct process. I would be seeking financial relief from Tatts. I would also talk with a legal firm that specialises in class action.

Note: I added the music to the video to mask shop noises.

13 likes

Category: Lotteries

1 response so far ↓

  • 1 John // Nov 8, 2017 at 2:55 PM

    absolute disgrace we have had to put these in. Customers look for the old signs anyway.

    3 likes

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