Tatts has demanded retailers install digital marketing screens at the counter, without a business case but with the claim sales will increase. Experience is showing no such increase for the stores forced to install the screens so far.
I stood at a counter yesterday and filmed for a minute, longer than most customers wait, to see the pitch. here it is.
This is a failure by Tatts in my opinion, for which many newsagents who have installed the screens so far are paying dearly.
If I was forced to install the screens by Tatts and if they were not delivering any benefit I would lodge a claim for compensation. Such a claim would include with state claims tribunals, state and federal small business commissioners / ombudsmen as well as with the ACCC through the Franchise Code of Conduct process. I would be seeking financial relief from Tatts. I would also talk with a legal firm that specialises in class action.
Note: I added the music to the video to mask shop noises.
absolute disgrace we have had to put these in. Customers look for the old signs anyway.