Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Allens changing the perception of lollies

Mark Fletcher
November 27th, 2017 · No Comments

I love what Allens is doing this Christmas with their pop-up shops in some capital cities. I saw their Sydney pop-up a couple of weeks ago at Westfield in the centre of the city. They are getting people to pay over the odds for jars of personally selected lollies with a personalised name sticker. It is a very smart marketing move recasting the image of the Allens products.

What Allens is doing is recasting their image and driving appeal with a a broader pool of customers. Its is a smart move. Just about any business can do this.

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Category: confectionary

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