Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newsagency marketing tip: leveraging passion

Mark Fletcher
December 17th, 2017 · No Comments

One of the easiest ways to attract a new shopper into any retail business is to pitch products that connect with passion(s), theirs or those for whom they purchase gifts. Some passions are easy to spot while others are obscure.

Once you have found products that can tap into a passion, like Kombi vans, the best marketing approach is too pitch outside the business, using social media. I have found a simple post with a good image can be widely shared. better still, I have found it can generate net new traffic for the business.

The success of this marketing approach starts with sourcing products that connect with passions.

Remember, your key target is the shopper buying for the person with the passion.


Category: marketing · marketing tip · newsagency marketing

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