This photo shows our opening pitch for Valentine’s Day in the newsagency. This is at the main entrance to the business.
I call it the opening pitch as the placement will move twice through the season. We are supplementing this in-store placement with a series of social media posts starting later this week. Social media is playing a big role in our marketing spend this year. We have a budget, which is measured against sales outcomes.
While we will get good traffic for Valentine’s Day card purchases, those who actively promote outside their businesses set themselves up for great success.
2018 is already showing itself to be a year for making our own success.