Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Ten reasons why Australians should buy cards at their local newsagency and not the supermarket

Mark Fletcher
February 2nd, 2018 · 16 Comments

Next time you want to buy a card , shop your local newsagency first.

Whether looking for a card for birthday, sympathy, thank you, new home, bon voyage or just because, your local newsagency will be better for you than anywhere else.

Here are my ten reasons why shopping for cards at your local newsagency is better than shopping at the supermarket, or elsewhere for that matter.

  1. Range. Newsagents have a better range of cards than supermarkets. More cards. Better quality. More options for you to consider. Brands you can trust. For occasions often not covered by supermarkets.
  2. Quality. Newsagents have better quality cards. Some supermarkets have cheap cards, which they charge too much for. Like anything in a supermarket, stock gets picked over. I think cards in a newsagency are cleaner, neater.
  3. Help. When you want advice on selection, newsagencies have staff who can and will help, willingly. This is fantastic for people who are not sure of what to buy.
  4. Comfort. No trolleys pushing you or people trying to get past doing their weekly shop. The local newsagency is more relaxed. Take your time. Choose the card that says what you want to say.
  5. Price. Newsagencies have cards covering a broader price range. You can shop the range depending on the occasion. You have more choice.
  6. Service. If you cannot find an envelope, need a pen to write on the card or some other help, the service is there in a newsagency. It is less likely to be there in a supermarket.
  7. Loyalty. Your local newsagency is more likely to offer rewards for your loyalty. Sure, supermarkets may give you points, but what are they worth? Who knows!
  8. Community support. Your local family run newsagency is more likely to invest more support back into the local community than a supermarket.
  9. Guy friendly. The local newsagency is a more guy friendly shopping destination than a supermarket.
  10. It’s good business. Your local newsagency will be a small business, a family business. The money you spend there will have a more direct economic impact than if you spend it with a national supermarket change. Spend to make that difference I say.

Local Aussie newsagencies have excellent ranges of cards, backed by wonderful, knowledgable, personal service.

Next time you want / need to buy a card for someone you care for, go to a newsagency first. Oh, and let them know that you deliberately did this instead of shopping at a supermarket.

Thank you.


Category: Greeting Cards

16 responses so far ↓

  • 1 Michael // Feb 2, 2018 at 8:14 AM

    Mark this is really well written, would you mind if it was copied into a facebook post for ourselves?


  • 2 Mark Fletcher // Feb 2, 2018 at 8:15 AM

    No worries at all Michael. Thank you.


  • 3 Megan // Feb 2, 2018 at 8:42 AM

    Mark – I can think of reason #11: packaging for your purchased card to keep it clean and free from creases and folds. In a newsagency, you will be asked if you’d like your card put in a bag. In a supermarket, there won’t be anything suitable to put the card in once it’s been purchased – you’ll either have to squash it in with the groceries or carry it separately in your hand or bag.
    Reason #12 – it’s most unlikely that you’ll save money by buying a card at a supermarket. They’re never on special and the prices printed on the back of the card will be the same at the newsagency and the supermarket – so support the specialist and the little guy!


  • 4 Jason // Feb 3, 2018 at 6:16 AM

    Some of those points sound reasonable, buy most are just opinions with nothing backing them up.

    What makes a newsagency more guy friendly than a supermarket? Loyalty programs are much more common at supermarkets than newsagencies, and what data supports the claim of card quality being better in mewsagencies?


  • 5 Mark Fletcher // Feb 3, 2018 at 10:16 AM


    1. Shopper research.
    2. Shop in more newsagencies and you will see better value loyalty programs.
    3. Again, shop in more newsagencies. We take more care with product.


  • 6 colin // Feb 4, 2018 at 2:34 PM

    Mark recently Woolworths reduced their card range no birthday card for 80 and over and quite a few other minor ranges this gives us newsagents more opportunities to serve the customer and have them coming back , another reason why customers should buy their cards from newsagents.


  • 7 Lewis barnes // Feb 4, 2018 at 4:30 PM

    Yes but you omit convenience, On many occasions I have been supermarket shopping with my Wife and then realized we require a Card for some reason, So therefore I buy it there, I DO Not find myself in my local Newsagency buying anything these days as I do not Gamble and as a ex Big Newspaper buyer 2 or 3 papers a day, I now read these online, But now I tend to read interstate or overseas publications instead of local, The same applies to magazine’s I can read a great deal of these online or I can download them from Torrent sites within a few minutes, I do still always like to go into Newsagencies and look at the Titles available and if I see something of interest to me or my Wife I take a photo of the cover then source it online at home, Please don’t take this the wrong way as I hope that you guys will be around for a long time ( But I fear that will not be the Case) Living here in Adelaide I see that the IGA’s and the On the Run servo group (lots of them here) have Lotto so in summation I say good luck to you All.

    ps. I am a ex Newsagent and Tower user thats why I still look here every now and then.

    Sold in 2008


  • 8 Jason // Feb 4, 2018 at 6:22 PM

    That answered exactly 0 of my questions…


  • 9 Mark Fletcher // Feb 4, 2018 at 7:27 PM

    Lewis, those that stay will be those already advanced at innovating away from tradition.


  • 10 Amanda // Feb 5, 2018 at 8:19 AM

    Some good points. Most points are valid, but Coles and Woolworths carry Hallmark and John Sands. So point #2 would be a stretch for a lot of newsagents who carry the same brands.


  • 11 Mark Fletcher // Feb 5, 2018 at 9:01 AM

    Amanda you must not have compared the ranges in years. They are quite different. Far more extensive, too, in newsagencies.


  • 12 Jason // Feb 5, 2018 at 9:46 AM

    @Lewis – in Sydney you can download magazinges on Zinio for free if you have a library card. Maybe ADL has something like that too?


  • 13 Mark Fletcher // Feb 5, 2018 at 9:58 AM

    Haha Jason you can do it anywhere in the world, I have written about it before.


  • 14 Amanda // Feb 5, 2018 at 10:03 AM

    Visit them regularly Mark, but perhaps you are right and I don’t take as greater notice of the product.

    So the Hallmark cards in a Coles are not the same Hallmark cards supplied to a Newsagency?


  • 15 Mark Fletcher // Feb 5, 2018 at 10:07 AM

    Amanda there are some the same but plenty ty different plus newsagents have six to eight times more cards than most supermarkets.

    I am in centres with Coles outlets and we are seeing double-digit growth.


  • 16 David@anglevalenews // Feb 5, 2018 at 1:07 PM

    Lewis Barnes, as a newsagent I assume you had no problem with people picking up a magazine and walking straight out the door without paying, because that’s what you do when you torrent a magazine.

    I have an OTR right next to me and they are less of a competitor than the Newsagency that opened up 5kms away.

    I get people who buy cards in the Supermarket in my complex who realise they have the wrong size envelope for the card and expect me to provide them with one. Sadly Simson and Hallmark envelopes are not compatible. 🙂 No customer ever leaves our business with the wrong size envelope, that’s basic customer service.


Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image