Australian Newsagency Blog

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The New York Times offers augmented reality experience

Mark Fletcher
February 5th, 2018 · 6 Comments

The New York Times has launched an augmented reality offer. They explain the benefits:

Integrating augmented reality into our work expands New York Times journalism in a few important ways.

First, by using your smartphone as a “window,” we are extending stories beyond the inches of a screen, by digitally adding objects into your space at real scale. And those objects — a border wall or a work of art — can have provocative explanatory value, because you can get close to them.

This technology also allows us to explore the evolving nature of how we share ideas and tell stories. Next week, The Times will debut AR in an article about the Winter Olympics. Just like with the honor box, your phone will allow you to see the athletes three-dimensionally, from different angles. This is all part of our effort to lean toward the future of storytelling. We invite our readers to come along.

This is a smart move as it leverages handheld technology to enhance the news engagement experience. Innovation like this is vital for publishers for the future.


Category: Media disruption · Newspapers

6 responses so far ↓

  • 1 Colin, Malvern SA // Feb 5, 2018 at 8:22 AM

    Fake images to enhance the fake news. Great!


  • 2 Mark Fletcher // Feb 5, 2018 at 9:02 AM

    Silly response Colin. The New York Times is a respected news journal.


  • 3 Mark R // Feb 5, 2018 at 11:25 AM

    Colins response is not silly it’s his opinion .

    You have your opinion of the NYT that’s fine but that’s all it is


  • 4 Mark Fletcher // Feb 5, 2018 at 1:36 PM

    The fake news comment is silly, especially about the NYT. And, yes, that is my opinion.


  • 5 Colin // Feb 5, 2018 at 10:05 PM

    Fake is taking many forms.

    Trump News is the headline form. Magazine and newspaper circulation numbers have been fake for years and get worse with claimed readership numbers that include unsubstantiated online. Twitter activity and Facebook likes are exaggerated by paid for fake numbers. AR is adding to the mix in another form.

    Believe what you wish, I try to remain sceptical.


  • 6 Brent // Feb 6, 2018 at 12:23 PM

    You wouldn’t believe anything you read in the NYT even though they have won 122 Pulitzer prizes for excellence in journalism?


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