Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Pitching to older shoppers

Mark Fletcher
March 1st, 2018 · No Comments

I like this sign I saw in a US clothing store. Through this sign and elsewhere in the business they pitch to the older shopper and those who buy for them, in a fun and disarming way. Their in-store signage approach is more direct and obvious that what we tend to see in Australia.

4 likes

Category: marketing

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image