Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Pitching to older shoppers

Mark Fletcher
March 1st, 2018 · No Comments

I like this sign I saw in a US clothing store. Through this sign and elsewhere in the business they pitch to the older shopper and those who buy for them, in a fun and disarming way. Their in-store signage approach is more direct and obvious that what we tend to see in Australia.


Category: marketing

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