A newsagent mentioned to me this week that it is too early to pitch Mother’s Day, that most people buy in the last week to ten days.
While I agree that purchases are usually close to the actual day, having a pitch out now is key as it reinforces your store as having a Mother’s Day offer. If you are not out now with a pitch you may not be thought of when it comes time for the person to make the purchase.
In my own situations, we have been out with Mother’s day since immediately after Easter this year. Sales are already good.