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Wonderful narrative campaign from Lotterywest

Mark Fletcher
April 21st, 2018 · 4 Comments

Lotterywest has launched an inspiring and beautiful campaign. The campaign offers collateral retailers in WA can use to pitch lottery products in a community-focussed way. Check out the first in the series:

6 likes

Category: Lotteries · newsagency marketing

4 responses so far ↓

  • 1 Factory Worker // Apr 21, 2018 at 6:39 AM

    She is pretty in a suburban mum kind of way. She is not classically beautiful.
    I would probably involve myself with her. But it would be a short term thing

    Her artwork looks pretty pedestrian.

    Interesting approach from Lottery West. Bit different from the loudness, bright colours, champagne bottles and tropical island approaches of the past.

    1 likes

  • 2 Graeme Day // Apr 21, 2018 at 6:48 AM

    We now have at last an advertisement that promotes the “good” part of winning from gaming.
    It’s pitched at the community and the age bracket that most newsagencies have lost. It also has the very clean message of purpose and not “greed”
    Congratulations Lottery West for showing the way.

    1 likes

  • 3 Mark Fletcher // Apr 21, 2018 at 9:26 AM

    Graeme, Lotterywest has an excellent track record in this community engagement space, because they are government owned. It is an ex cellist point of difference for WA lottery retailers, which they should leverage more.

    0 likes

  • 4 Graeme Day // Apr 21, 2018 at 9:42 AM

    Mark,
    I totally agree and it’s great to see the positive coming through. There is too much unecessary negativity out there and not enough focus on the market to “get” This comment in particular excludes your participation in the industry. I repeat more focus on the community is what is needed for this is the market we have lost

    1 likes

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